cross-border electric business platform
We all know the term "cross-border e-commerce", which is a recent thing. With the development of Internet technology and the change of market environment, the cross-border e-commerce industry developed rapidly from 2017 to 2019. Cross-border e-commerce platforms have also experienced ups and downs in the past two years, going through difficult times during the epidemic, ushered in the platform dividend period, and ushered in explosive growth after the epidemic. I think if we talk about this topic today, we might have a different perspective. If you want to know how cross-border e-commerce platforms should go in the next few years? You need to know the basics. First of all, what kind of company is Amazon? Amazon is the largest e-commerce platform in the United States and the largest retail website in the world. Amazon, which was originally born in Silicon Valley, employs about 38,000 people worldwide and is a publicly traded company. It has been more than 20 years since Amazon was founded. Today, there are more than 500 million active buyers and more than 100,000 businesses registered worldwide.
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1. You need to understand the ground rules of a platform
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I believe that many sellers are using the Amazon platform because it is the largest retail website in the world. On a global scale, the Amazon platform is the preferred marketing tool for sellers. In countries like the U.S., U.K., Germany, France and Italy, you'll find a lot of keywords on Amazon.com's search results page. At this point, everyone will understand why sellers use the platform to promote. If you want to do cross-border e-commerce, you need to know the basic rules of a website: (a) The search ranking factors on Amazon include user behavior data as well as data related to branding, marketing and advertising; (b) Searching for a product on Amazon will bring up the following pages:
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2. Market environment
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Currently, the United States is the largest consumer market in the world, and its retail e-commerce market is also the largest in the world. According to authoritative statistics: the US online retail sales will grow by 16.8% to reach $1.16 trillion in 2020. In its annual report published in the Wall Street Journal last year, Amazon predicted that online retail sales in the United States would grow 9.4% annually over the next five years, faster than GDP growth. According to foreign media reports: the global online retail sales in 2020 will be about 9.16 trillion US dollars, a year-on-year growth of 13.3%; Of this, US online retail sales reached $7.62 trillion, up 14.8 percent year on year. Amazon has become the largest e-commerce platform in the United States. We can see a very good trend in the global consumer market in the next few years.
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3. You learn to capture Growth
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From the development of Amazon, it can be seen that the core of its operation is centered on "growth". The first thing is product growth. If you don't have product and service support, it's almost impossible to build a good platform. The second is traffic growth. Now is an era of flow is king, flow is money, without flow everything is empty talk. The third line is brand growth. Brand growth is a term we hear a lot, but how do you do it? Brand is like a person, it can not only have one advantage, disadvantage, it is also worth to explore a lot of places.
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